Peter Van Steenkiste: "We defined five circular challenges:
We’re entering a new era with these goals; the age of the circular economy. There are great opportunities and challenges for us in purchasing circular packaging. We have to move, step by step, from linear to recycling to circular, where we’re following the Ellen MacArthur Foundation’s recommendations concerning packaging:
We’re currently investigating three avenues; switching to paper, bioplastic, and the design of a retail display where the customer can choose reusable packaging. Cooperation is an essential element here, as we have to get both the suppliers of the packaging and the customers (retail) on board.
We’ve set two major goals for 2020:
A concrete example: In April 2020, we’ll introduce a new range to a retail customer. We’re reducing the amount of petroleum-based plastic by more than 90%, which will save more than 100 tonnes of oil-based plastic."