In their tender for the framework contract for incontinence material, Zorgbedrijf Antwerpen incorporated sustainability in the awarding criteria. For the bid package on incontinence material for pervention of leakkage, 40 points where awared to price, 35 to quality, 20 to service and support and 5 to frequency of delivery. Within the quality criterion attention was payed to sustainability as a whole and sustainability after washingprocedures. Entusia was awarded the package with their reusable panties. By chosing reusability as a strategie, both partners are avoiding a huge amount of waste that would otherwise be created.