Our mission is simple: deliver premium, commercial products that don’t harm Earth. Sustainable IT!
Why is the product or service circular?
We buy 3 to 4-year-old laptops that have reached the end of the leasing period. After our 5-hour process of overhaul and renewal, these laptops are like new again. We replace the battery, upgrade the main parts, and give a 3-year exchange guarantee. In addition, we plant 5 trees per laptop sold.
Which circular strategies are applied?
Reduce total amount of materials: By reusing a laptop instead of making a new one, we save no less than 1,200 to 1,500 kg of waste and 190,000 litres of water.
Reduce amount of virgin inputs: The energy required to create a memory card is greater than the total energy consumption of a laptop over its expected 3-year lifespan. We save between 20 and 24 kg of fuel for every laptop we refurbish. Every kg of a new laptop requires 12 kg of fuel.
Extend the useful life: We extend the lifespan and useful life by 3 years, and then offer circular buyback. This process can be repeated up to 4 times, so the lifespan of a laptop can be extended by 12 years.
Maximise the reusability of a product or component: We reuse all the non-defective parts, and give the device a new appearance by cleaning it up, repainting it and polishing it, both on the inside and the outside.
Maximise the reusability or recyclability of materials: We reuse 99% of the materials when we remanufacture a laptop into a new one. We don't throw anything away, and have built up a collection of over 180,000 spare parts. 1% of our product goes to Sims Recycling, where it’s recycled. We make sure we don't leave an ecological footprint behind.
What are the benefits for purchasers?
Relief of all concerns: 3-year exchange warranty, new battery, and upgraded main parts
Lower TCO (costs less than half of the new price)
Guaranteed buyback after 3 years
Circular process, with no CO2 emissions since 5 trees are planted per laptop sold